Home: Digital Lawyer - E-Lawyering

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Multicasting Your Practice - EL101
Teacher: Ed Rholl

Multicasting Your Practice: Webcasts, Podcasts, Blogs & More

Course Overview - 55 Minutes

Of the many forces bringing change to the practice of law, perhaps none is as powerful or has the long-term impact of the emerging social-networking culture. In this new paradigm of constant communication the value of any particular message is lessened and the power of any particular message is dependent upon whether it is talked about. In other words, “word of mouth” has come of age as a powerful force—and it happens (or doesn’t happen) instantaneously and along pathways that are increasingly non-linear.

For lawyers this means things like reputation can change in a day—or in a conversation. It means that one unhappy client can become an avalanche of bad buzz. It also means that good buzz can travel faster and wider than ever before. And it means that the temptation to engage in social networking in ways that push the limits of established ethics rules is ever-present.

This seminar will teach you to navigate the new socially networked world so you can effectively communicate who you are, what you can do for people and why you can be trusted. If you understand how to accomplish this within the rules you will prosper in the networked world.

You have 3 days to complete the program from the date/time you enroll

Growing Your Practice with Podcasts - EL201
Teacher: Ed Rholl

Cost: $129.00

Growing Your Practice with Podcasts

Course Overview - 56 Minutes

Podcasts are a relatively new entrant into the realm of business communication tools, but their use and acceptance is rising at an incredibly fast pace.

Podcasts are video or audio-based broadcast presentations. Generally they fall into two categories: Onetime programs on a specific issue or topic; or ongoing ìserialî discussions about an issue. For example, a lawyer might create a one-time podcast on the impact of a change to the tax code, but also create a series of podcasts about tax law issues in general.

Podcasts are a more personal version of blogs. They are typically marketed via the firm website, a blog or on websites that cater to people interested in particular subjects. As such they can be excellent tools to use to demonstrate expertise to prospective clients.

This e-course covers three components to successful use of podcasts. First, we walk students through the process of creating and using them. Second, we discuss several specific uses for marketing and revenue- generation. Third, we provide an ethics-based best- practices guide for using podcasts properly within the bounds of accepted legal industry business practices.

Course Highlights

Choosing the best technology
Preparing a presentation for delivery via podcast
Best practices for selecting topics for a program
Partnering to generate buzz about your podcasts

Download the Coursebook

You have 3 days to complete the program from the date/time you enroll

Growing Your Practice with Blogs - EL301
Teacher: Ed Rholl

Cost: $129.00

Growing Your Practice with Blogs

Course Overview - 67 Minutes - $79

Lawyers en masse are beginning to understand the power of ìbloggingî because the form of communicationówritingócomes naturally to many lawyers and because blogs are getting more attention in the media.

To be an effective use of a lawyerís time, a blog must be startedóand maintainedówith a specific outcome in mind. This e-course discusses the use of blogs to communicate expertise to an industry, to generate ìbuzzî among prospective clients and to position oneself as an expert.

As blogs develop into a medium of communication as ubiquitous as e-mail, inevitable issues are arising about what can and cannot and what should and should not be said on a blog. Lawyers need to be especially sensitive to issues such as libel, slander and speaking without proper facts, as well as when it is alright to have a strong opinion about something.

This e-course provides a how-to guide for creating effective blogs as well as a point by point discussion of a wide range of ethics issues and best practices.

You have 3 days to complete the program from the date/time you enroll

Growing Your Practice with Webcasts - EL401
Teacher: Ed Rholl

Cost: $129.00

Growing Your Practice with Webcasts

Course Overview - 60 Minutes

Webcasts are a relatively simple and extremely powerful tool for building your brand, educating clients, peers and prospects and generating new business.

Webcasts allow you to communicate detailed information to people from a distance. This offers convenience to your customers and cost-savings to youóboth in actual dollars and in time. You can create webcasts for client groups, such as industry-specific clients, or you can create materials designed to interest prospects in a core area of your practice. You can also create MCLE materials for peers. In each of these areas you can generate revenues as you build your brand.

The Internet continues to develop around subject-specific websites. As this continues, the marketing opportunities you have get better and better, because you can target certain channels populated by people who are likely to be interested in your materials. In addition, the partnering opportunities presented to you have greater value. First, you can partner with websites whose site visitor demographics match the materials you have. Second, you can partner with consultants and others who have their own web-based audiences that may find your materials even more compelling because those people already have an affinity and a trusted relationship to your partner.

This course provides a how-to guide for creating effective webcasts for clients and prospects and for peers as well as detailed information about how to best market your materials.

Download the Coursebook

You have 3 days to complete the program from the date/time you enroll

Growing Your Practice with E-courses - EL501
Teacher: Ed Rholl

Cost: $129.00

Growing Your Practice with E-courses

Course Overview - 60 Minutes

E-courses are a relatively simple and extremely powerful tool for building your brand, educating clients, peers and prospects and generating new business.

E-courses allow you to communicate detailed information to people from a distance. This offers convenience to your customers and cost-savings to youóboth in actual dollars and in time. You can create E-courses for client groups, such as industry-specific clients, or you can create materials designed to interest prospects in a core area of your practice. You can also create MCLE materials for peers. In each of these areas you can generate revenues as you build your brand. Best of all, e-courses allow you to generate passive incomeócreate the materials once and let them work for you while you are doing other things.

The Internet continues to develop around subject-specific websites. As this continues, the marketing opportunities you have get better and better, because you can target certain channels populated by people who are likely to be interested in your materials. In addition, the partnering opportunities presented to you have greater value. First, you can partner with websites whose site visitor demographics match the materials you have. Second, you can partner with consultants and others who have their own web-based audiences that may find your materials even more compelling because those people already have an affinity and a trusted relationship to your partner.

This course provides a how-to guide for creating effective E-courses for clients and prospects and for peers as well as detailed information about how to best market your materials.